Engineering digital excellence through AI and user-centric design
Legrand India, a leader in electrical solutions, partnered with EvolutionCo to redefine online product discovery. Traditional browsing was slow, manual, and often confusing. Customers needed a faster, smarter, and visually intuitive way to identify switches and electrical components.
Our mission was to develop an AI-powered configurator that combines cutting-edge technology with a frictionless user experience. The challenge was to integrate AI image recognition, guided selection flows, and real-time product matching into a scalable platform that converts exploration into confident purchasing decisions.
AI-Powered Discovery
Developed an advanced image recognition engine that identifies switch products from user-uploaded photos instantly
Smart Guided Selection
Implemented a “Snap → Search → Select” workflow, providing curated matches, fallback suggestions, and step-by-step guidance for confident decision-making
Seamless Technology Integration
Engineered backend pipelines integrated with PIM systems, enabling real-time indexing, search accuracy, and scalable processing
Intuitive Visual UI
Designed a mobile-first interface with micro-animations, visual feedback overlays, and match tiles to create a responsive, brand-aligned user experience
We design experiences where AI meets human intuition
Our approach began with deep research into visual discovery patterns. We mapped user behavior, image types, recognition accuracy expectations, and decision thresholds to train AI effectively. The UI strategy focused on simplicity and trust, ensuring users feel confident in AI-driven suggestions while navigating the platform effortlessly.
On the technology front, we implemented a robust backend architecture with AI indexing, performance optimization, caching, analytics, and monitoring. The platform is scalable, secure, and capable of handling complex workflows, enabling Legrand India to continuously enhance discovery and conversion.
- Human-Centered AI Design
- Visual Simplicity with Impact
- Scalable AI & Backend Architecture
- Future-Ready Image Recognition Framework
Data drives AI, technology powers discovery
This project went beyond a product configurator, it was a digital transformation milestone. Today, Legrand India’s AI Configurator:
- Accelerates product discovery by 50%+
- Doubles search-to-select engagement
- Improves match accuracy by 65%
- Boosts conversions by 40%+
It stands as a showcase of how technology and design converge, delivering intelligent, user-first solutions that combine AI innovation with human intuition.
Legrand India now offers a next-generation discovery platform where AI meets design, enabling customers to find the right products faster, more accurately, and with complete confidence — setting a new benchmark for digital product exploration in the electricals sector.